Repairify Names Automotive Technology Veterans to Lead Its Recalibration Platform

Repairify—parent company of the asTech remote diagnostics and calibration brand—announced in May 2025 that it had hired Srisu Subrahmanyam as CEO and Keith Crerar as chief transformation officer. Both executives came from OPENLANE, an automotive remarketing platform, where they had held senior operational and service roles.

Subrahmanyam had served as OPENLANE's executive vice president of operations and president of services and international markets. Crerar was that company's global senior vice president and head of service operations. Repairify's executive chairperson John Lindle described both as having "notable track records growing companies in the automotive industry" with expertise in digital transformation and market penetration.

For the auto glass community, the Repairify leadership change was significant in part because of the company's prior GEICO partnership. The asTech brand had made headlines in 2024 when it worked with GEICO to establish a recalibration pricing structure for collision repair shops—a model that some observers believed could eventually extend to auto glass-specific recalibration work.

The arrival of two executives focused on "digital transformation" and "operational excellence" suggested that Repairify was preparing to scale its calibration documentation and reporting capabilities—precisely the type of infrastructure that insurers implementing programs like State Farm's Opus pilot were demanding. As insurer-managed calibration programs proliferated, the companies that could provide verified, data-reported recalibration outcomes at scale would occupy an increasingly powerful position in the ecosystem.

For independent glass shops, Repairify's leadership change reinforced a broader trend: the remote diagnostics and calibration industry was attracting sophisticated management talent and investment capital, signaling that the market was maturing and consolidating around a small number of technology-forward players.

Shops evaluating remote calibration partnerships—an option for those that cannot invest in their own static calibration equipment and space—should assess whether their chosen provider has the operational scalability and insurer relationships necessary to keep pace with evolving documentation requirements.