Auto Glass Week 2025 Opens in Reno With Education, Competition, and Industry Milestones
The industry's premier annual event kicked off in Reno, Nevada, on September 10, featuring certification sessions, the calibration competition, and timely sessions on tariffs, ADAS standards, and the State Farm TPA transition—topics that had dominated 2025's headlines.

Auto Glass Week™ 2025 opened on September 10 in Reno, Nevada, bringing together technicians, shop owners, distributors, and suppliers from across the industry for three days of education, certification, competition, and networking. The first day was packed with education, celebration, and competition.
The timing of Auto Glass Week 2025 was particularly significant given the events of the preceding nine months. Attendees arrived having navigated the March tariff shock, the State Farm TPA transition in July, ongoing insurance battles over recalibration reimbursement, and the accelerating pace of ADAS legislative activity. Industry conference sessions reflected those concerns, with speakers addressing tariff cost management, insurer relations, and documentation best practices.
Certification activities were a major draw. The Auto Glass Safety Council used the event to offer multiple certification tracks, including an opportunity for technicians to earn AGSC certifications that had not previously been available at this scale. Attendees could earn up to eight industry certifications during the three-day event—a concentrated professional development opportunity that many smaller shops could not replicate on their own.
The calibration competition—co-sponsored this year by Autel as Platinum Plus sponsor—drew competitors from multiple states and from Costa Rica, underscoring the international reach of the event and the growing prestige of calibration as a technical discipline. The competition format required technicians to complete ADAS recalibrations under time pressure using standardized tools, demonstrating both accuracy and procedural discipline.
The Auto Glass Week exhibition floor featured technology companies showing new tools, distributors previewing product lines, and suppliers introducing materials that reflected the industry's ADAS orientation. Companies such as AirPro Diagnostics and Autel, which had been prominently present in industry news throughout 2025, had exhibition space at the event.
The Reno event was a microcosm of everything that defined 2025 for the auto glass industry: rapid change, competitive pressure from large operators, regulatory complexity, and a technician workforce grappling with an escalating skill demand. The shops that sent staff to Auto Glass Week and invested in the week's educational programming were likely the best prepared for 2026.
Key Takeaways
- •Auto Glass Week 2025 in Reno offered up to eight industry certifications per attendee—a concentrated professional development opportunity that smaller shops should prioritize for their staff.
- •The calibration competition's growing prestige signals that recalibration skill is becoming a genuine competitive differentiator that consumers and insurers recognize.
- •Industry events like Auto Glass Week are the most efficient way to get ahead of regulatory, competitive, and technology trends that will define the following year.