Back to News
Archive articleThis article covers a real industry development from the indicated week. It was independently written and first published by Auto Glass Shop News on August 21, 2026.
Shops & WorkforceArchive week: June 23, 2023 4 min read

Auto Glass Week 2023 to Return to Virginia Beach Convention Center in September

The auto-glass industry's marquee annual event was set for September 20–22, 2023, at the Virginia Beach Convention Center — the largest edition of Auto Glass Week in the event's history, featuring a full competition schedule and educational programming on AI and ADAS.

Illustrated portrait for Elena
By
Elena
Business & Policy Editor

By mid-June 2023, the auto-glass industry's calendar was filling with anticipation for Auto Glass Week 2023. Announced the previous November, the event was set for September 20–22, 2023, at the Virginia Beach Convention Center in Virginia Beach, Virginia. The oceanside location had been a crowd-pleaser at earlier editions of the event, and organizers billed the 2023 edition as the largest in the show's history — a claim that would prove accurate when the September event opened to record attendance.

Trade-event sponsor Mitchell International listed Auto Glass Week 2023 on its conference calendar with the September 20–22 dates and Virginia Beach location confirmed. Registration promotion continued through the spring and summer months. Mitchell's involvement reflected the company's position as a major provider of claims-management and estimating software to both insurers and auto-glass shops — platforms that have become increasingly important as calibration-required replacements generate more complex claim documentation.

The show's programming for 2023 included the industry's technical competitions — covering windshield repair, windshield replacement, ADAS calibration, and customer service categories — that draw technicians from across North America to compete in timed, judged demonstrations of craft. XYG North America confirmed its return as a Platinum Plus sponsor and the sponsor of the technician competition, continuing its multi-year investment in the competition format as a visibility platform for the Chinese glass manufacturer's growing U.S. aftermarket presence.

Educational sessions were scheduled to address what organizers described as the future of the industry, with artificial intelligence applications in auto-glass claims processing and vehicle-damage assessment as a prominent theme — one that became more concrete following the year's developments in AI-assisted damage-detection tools from several insurance technology vendors. Additional educational programming covered ADAS calibration best practices, regulatory developments including the Maryland ADAS disclosure law, and market outlook sessions for shop owners.

For shop owners and technicians who invest in attending Auto Glass Week, the event's value extends well beyond the formal program and show floor. The corridor conversations — between distributor representatives, calibration-equipment manufacturers, glass suppliers, technology vendors, and shop owners comparing operational notes — consistently deliver the most immediately actionable competitive intelligence available at any single point in the year.

The Virginia Beach Convention Center's coastal location allowed attendees to combine the professional event with a destination experience — a factor that historically supports higher attendance from smaller shops whose principals weigh the full trip value before committing to the travel cost. For those shops, the combination of education, competition, networking, and location has made Auto Glass Week a consistent return investment.

Key Takeaways

  • Auto Glass Week 2023 was scheduled for September 20–22 at the Virginia Beach Convention Center — the largest edition in the event's history.
  • The show featured technical competitions, AI and ADAS educational sessions, and a full exhibitor floor connecting shops with suppliers and technology vendors.
  • Shop owners who invest in Auto Glass Week attendance gain both formal educational content and informal competitive intelligence from industry peers.